Head of Digital Marketing

Головна Вакансії компанії Intellias Head of Digital Marketing

Project Overview:

Being one of the fastest-growing service providers with Ukrainian roots and global footprint, Intellias is investing in building up its growth capability. Our ambitious plan means we need to create a best-in-class global marketing strategy embracing our diverse geographies and key vertical markets.

Reporting to Global Director of Marketing, you will be in charge of planning, developing, implementing and managing the overall digital marketing strategy in line with Intellias brand strategy and designing all the components necessary to scale our growth in key industry directions.

Рекрутерка

Анастасія Гладун

Responsibilities:

Orchestrate Intellias digital marketing, advertising, and online experiences across multiple touchpoints, optimizing the customer journey;
Lead the relaunch of intellias.com as our main digital asset, ensuring it’s on-brand, serving global tech audiences, yet providing sufficient localization and personalization;
Oversee Intellias efforts to ensure continued advancements in SEO through content creation and placement;
Oversee paid social and paid programmatic, determining an optimal budget and placement per channel;
Work with our third-party referral resources, maximizing our traffic and conversions;
Closely track key metrics and identify gaps/opportunities. Share key insights with senior leaders across the organization;
Lead our internal team and a pool of subcontractors and external consultants;
Closely collaborate with Branding Team, Industry, and Regional Leaders to understand key strategies and required outcomes.

Requirements:

5+ years in digital marketing role in IT service industry;
“Roll up your sleeves” mindset who has hands-on experience in several key elements of the digital marketing mix;
Technical skills in SEO, paid acquisition, funnel optimization;
Excellent communication skills; written, verbal, and presentation;
Understanding of how to obtain and use data to drive decisions;
Good understanding of WordPress, HTML5, and tracking technologies;
Strong project management skills;
Experience in a complex organization that supports a variety of stakeholders.

Higher Education: