Based in London, our customer is a global leading law research, ranking and directories business, ranking 'elite' (top 5%) law firms and lawyers in over 200 jurisdictions across the world. The company is the 'Michelin star' of the legal world, and law firms invest considerable time trying to be ranked. The customer has 350 staff based in London, of which 250 are researchers, who are experts in given jurisdictions and practices areas. The company is around 30 years old, in 2018 it was purchased by a private equity house with a view to modernizing and growing the business substantially. And that foresees digital transformation of all the corporate processes and flows, which will be our main goal for both in short and in long term perspective.
Customer's strategy is to transform from being a print-based publishing business, with advertising as prime revenue, to an online subscription business with data insight, ranking directories and differentiated content at its core. This means moving from a largely anonymous audience to one that is known, and thus building strategic customer platforms and products of the future.